In 1977, Universal Pictures released a film about the greatest American folk-hero to ever drive a Trans-Am: Smokey and the Bandit. In it, Burt Reynolds plays Bo "Bandit" Darville, the best truck driver of his time. The film follows the Bandit after he gets hired by a rich Texas oilman to escort a truck full of Coors beer from Texas to Georgia for a BBQ. Many of you will read that and think that it's a pretty thin plot, that the writers should have come up with something a little more compelling in order to draw the audiences in. The thing is, there were no writers, Smokey and the Bandit is a true story!
You see, prior to the 1980's, Coors was a regional beer, outside of Colorado and a handful of other western states, it was practically unheard of. Back then, the only way for a person on the east coast to sip a cool Coors 16oz'er was to either know Pete Coors himself, or know The Bandit...
Well I've never met Pete Coors, but can tell you one thing, there are few experiences in this life as sweet as watching the Bicentennial Fireworks over the Hudson River while downing a couple cans of Coors.
I'm a little late in saying this, but thank you Bandit.
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